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Advertising with Blue Heron

Blue Heron is performing to ever widening audiences; and more often. We are also collaborating with more organizations than we have in the past, thus broadening our reach. Past collaborators have included Boston's Museum of Fine Arts, the Currier Museum of Art, the Boston Early Music Festival, Monadnock Music and Harvard University.

Blue Heron has presented its own series of concerts in Cambridge since its founding in 1999. Our 2012-13 season will include two subscription series including five concerts in Cambridge and two in New York City. We will also present one non-subscription concert in Boston. Your ad will be seen by audiences at 8 different concerts in three cities. Residencies at Boston University and Boston College, an exciting collaboration with the Dalai Lama Center at M.I.T, our debut performance at the Rockport Festival, a collaboration with Parthenia (the viol consort based in NY) and workshops round out a very active season ahead.

Audience Demographics
(from a survey taken in 2005)

Well educated: 77% have post-graduate degrees

Affluent: 44.6% have an income of $75,000
or more

Discretionary spenders: 51.5% dine out 3 times or more
per month
56.8% attend musical events a
minimum of once every 5 weeks

Desirable Age Groups: 69.6% are between the ages
of  36 and 65

Advertising Information

Includes placement in all self-presented concerts for the upcoming season. All ads are black and white.

Rates & Dimensions
Cover (for the season - copy cannot be changed)
  Back Cover – b/w (6-1/2”w by 8”h) $725
  Full page – b/w (6-1/2” w by 8”h) $525
  Half page horizontal – b/w (6-1/2”w by 3-7/8”h) $350
  Quarter page – b/w ( 3-1/8”w by 3-7/8”h) $185

Interior pages
  Full page – b/w (6-1/2” w by 8”h) $385
  Half page horizontal – b/w (6-1/2”w by 3-7/8”h) $225
  Quarter page – b/w ( 3-1/8”w by 3-7/8”h) $115

Production Information

Close Date
Insertion order due: September 28, 2012
» Download insertion form here: (PDF or DOC)
Artwork due: October 5, 2012

Ads not sent in proper form will be returned or you may incur an additional fee for conversion.

Neither Blue Heron nor its vendors will be responsible for errors in work done by us on ads that are not in camera-ready condition when submitted for publication.

Pre-publication proofs of ad copy cannot be provided. It is the responsibility of the advertiser and/or his agency to proofread all copy submitted for publication.

Blue Heron reserves the right to reject an advertisement that is deemed inappropriate in content or appearance.

For additional information, we may be contacted at office@blueheronchoir.org or 617-960-7956.