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Advertising with Blue Heron
Blue Heron is performing to ever widening audiences; and more often. We are also collaborating with more organizations than we have in the past, thus broadening our reach. Past collaborators have included Boston's Museum of Fine Arts, the Currier Museum of Art, the Boston Early Music Festival, Monadnock Music and Harvard University.
Blue Heron has presented its own series of concerts in Cambridge since its founding in 1999. Our 2012-13 season will include two subscription series including five concerts in Cambridge and two in New York City. We will also present one non-subscription concert in Boston. Your ad will be seen by audiences at 8 different concerts in three cities. Residencies at Boston University and Boston College, an exciting collaboration with the Dalai Lama Center at M.I.T, our debut performance at the Rockport Festival, a collaboration with Parthenia (the viol consort based in NY) and workshops round out a very active season ahead.
| Audience Demographics (from a survey taken in 2005) |
|
| Well educated: | 77% have post-graduate degrees |
| Affluent: | 44.6% have an income of $75,000 or more |
| Discretionary spenders: | 51.5% dine out 3 times or more per month 56.8% attend musical events a minimum of once every 5 weeks |
| Desirable Age Groups: | 69.6% are between the ages of 36 and 65 |
Advertising Information
Includes placement in all self-presented concerts for the upcoming season. All ads are black and white.
| Rates & Dimensions | ||
| Cover (for the season - copy cannot be changed) | ||
| Back Cover – b/w (6-1/2”w by 8”h) | $725 | |
| Full page – b/w (6-1/2” w by 8”h) | $525 | |
| Half page horizontal – b/w (6-1/2”w by 3-7/8”h) | $350 | |
| Quarter page – b/w ( 3-1/8”w by 3-7/8”h) | $185 |
|
| Interior pages | ||
| Full page – b/w (6-1/2” w by 8”h) | $385 | |
| Half page horizontal – b/w (6-1/2”w by 3-7/8”h) | $225 | |
| Quarter page – b/w ( 3-1/8”w by 3-7/8”h) | $115 | |
Production Information
- High-resolution PDFs are preferred. EPS (convert all fonts to outlines before saving), or high-resolution TIFF (at least 600 dpi) files are accepted.
- Adobe InDesign and Adobe Illustrator. If native files are sent, include or convert fonts to outlines before sending.
- Grayscale ads must be 600 dpi at final size. Bitmap (black and white) ads must be 900 dpi at final size.
- High resolution camera ready ads may also be sent.
- Ads may be sent digitally by email to office@blueheronchoir.org.
Close Date
Insertion order due: September 28, 2012
» Download insertion form here: (PDF or DOC)
Artwork due: October 5, 2012
Ads not sent in proper form will be returned or you may incur an additional fee for conversion.
Neither Blue Heron nor its vendors will be responsible for errors in work done by us on ads that are not in camera-ready condition when submitted for publication.
Pre-publication proofs of ad copy cannot be provided. It is the responsibility of the advertiser and/or his agency to proofread all copy submitted for publication.
Blue Heron reserves the right to reject an advertisement that is deemed inappropriate in content or appearance.
For additional information, we may be contacted at office@blueheronchoir.org or 617-960-7956.